Geotargeting
Redirect or block visitors based on their country or continent
Your links can now make smarter decisions. With geotargeting, you can automatically redirect visitors to different destinations—or block access entirely—based on where they're located.
What's new?
When you create or edit a link, you'll find a new "Geotargeting Rules" section. Here you can set up rules that determine what happens when someone clicks your link based on their geographic location.
Rule types
- Country-based — Target specific countries using ISO country codes (e.g., US, GB, DE)
- Continent-based — Target entire regions like Europe, Asia, North America, etc.
Actions
For each rule, you can choose one of two actions:
- Redirect — Send visitors to a different URL based on their location
- Block — Show a "blocked" page with an optional custom message
Conditions
Rules support two conditions:
- Is in — Rule matches when the visitor IS from the selected locations
- Is not in — Rule matches when the visitor is NOT from the selected locations
How to use it
- Create or edit a link — Go to your dashboard and create a new link or edit an existing one
- Expand Geotargeting Rules — Click the section to reveal the rule builder
- Add a rule — Click "Add Rule" and configure your targeting
- Set the type — Choose between country or continent targeting
- Select locations — Pick the countries or continents to target
- Choose an action — Redirect to a URL or block with a message
- Save — Your geotargeting rules are now active
Example use cases
Regional landing pages
Send US visitors to your US pricing page and EU visitors to your EU pricing page:
- Rule 1: Country is in
US→ Redirect toyoursite.com/us/pricing - Rule 2: Continent is in
Europe→ Redirect toyoursite.com/eu/pricing - Default: All other visitors go to your main pricing page
Content restrictions
Block access from specific regions due to licensing or compliance:
- Rule: Country is in
CN, RU, IR→ Block with message "This content is not available in your region"
Localized campaigns
Direct visitors to language-specific content:
- Rule 1: Country is in
DE, AT, CH→ Redirect to German landing page - Rule 2: Country is in
FR, BE, CA→ Redirect to French landing page - Rule 3: Country is in
ES, MX, AR→ Redirect to Spanish landing page
Rule priority
Rules are evaluated in order from top to bottom. The first matching rule wins. If no rules match, visitors are sent to the default destination URL.
Analytics
Track how your geo rules perform directly in your link analytics. You'll see:
- Default destination — Clicks that went to your standard URL
- Redirected — Clicks that matched a redirect rule
- Blocked — Clicks that matched a block rule
Switch to the "Geo" view in your analytics chart to see a visual breakdown of how traffic is being routed.
Plan limits
Geotargeting is available on paid plans with the following limits:
- Pro — Up to 3 rules per link
- Ultra — Unlimited rules per link
Who can use this?
Geotargeting is available to Pro and Ultra subscribers. Start targeting your audience by location when creating a new link or editing an existing one.